Eardley Factor Articles: Home: A Strategy Markedly
Improving the Probability of TV Marketing Success
The Eardley
Factor and You
Marketing
Success
Do Your Ads
Match The Eardley Factor Standard of Excellence?
EardleyFactor
Confidently Predicts Bush Victory
Teresa Heinz-Kerry's
Democratic Disconnect
Why John
Kerry Lost
Fox
News 100 Ads Eardley Factor Evaluation
Sublime,
Subliminal, Secrets and Shambles
CNN 100 Ads Eardley
Factor Evaluation
MSNBC 100 Ads
Eardley Factor Evaluation
ABC 100 Ads Eardley
Factor Evaluation
Fox News
37 Ads Eardley Factor Evaluation
Hillary
Rodham Clinton, Our Next President
Eardley
Factor Gives Mrs. Snowball the "Cold Shoulder"
Predicting
Election 2008 Through the Lens of Eardley Factor Analysis
The
Race to the White House
Obama
on the Slide
`Walking
the Plank' or `Jumping Ship?'
McCain
Back from the Brink
Neuromarketing
the Next Big Idea?
Market
Research the Poor Relation
'Head
On' Proves the Point
Dollar
Woes Spell Doom
Smell:
The Sense We Neglect
Bits and
Pieces
Primary
Dyspepsia
Don't
be afraid of the 'Holy Grail'
Mother's
Milk Can Turn Women On!
For Love or Money
When
Life was Brutish and Short
Is
Bob Prechter Right?
Torture?
What Torture!
Dollar
Weakness Now Critical
Telling
it like it is
For Love or Money
Well does it?' Eardleyfactor' doubts it. Yet the whole world seems to revolve around it. We're talking about love.
From time immemorial poets have drooled over the concept of love. ''My love is like a red red rose''. ''Can I compare thee to a summers day?'' ''Come with me and be my love''. The list is endless. It grows by the hour and each new generation is beguiled by its seductive swoonings. Each individual in succeeding generations truly believes that he/she is experiencing something entirely new and unique. That first awareness that someone out there puts a value on them in terms of desire is powerful stuff and induces a whole new concept of self worth.
If we're going to be honest no thirteen year old basking in the euphoria of a first 'love' is attracted initially by the 'goodness' of the object of desire. For males its a confused mixture of an ego trip and lust. Females feel a sense of conquest that their physical appearance, about which many have experienced doubts, is capable of attracting a potential mate.
The 'honeymoon period' is the first phase during which both parties are on their best behavior. Then the games begin. This all about control. It may start with one of the partners being late or failing to show up at all. How the 'hurt' partner reacts is vital. If he or she accepts the situations without too much questioning and seems prepared to put up with the humiliation which will surely follow, chances are the relationship will be over quickly. Few individuals are prepared to endure a doormat for very long. Unequal power relationships simply do not work. the reason is that the more powerful partner seems to realize he/she will be carrying the other for as long as the relationship lasts.
Ideally, people seek a partner who displays power characteristics similar to their own. They need not be identical or even similar necessarily. Often they can be complimentary. What one lacks the other can provide. However, the overarching point is that nature has designed the 'conflict' so that all else being equal, the female partner will win the power struggle. She will have selected her mate on the basis of his ability to provide, protect and defend not only her, but also the offspring which will come along in due course.
If he can pass the test to provide and protect, then her sexual attraction will do the rest. His need to have a sexual relationship for its own sake will easily over ride her occasional desire and give her the power to have sex or not. Ask millions of husbands, especially in the 'soft' West to verify this. They know!!
In more 'primitive' societies it is the parents who decide. It is purely a question of economics. The children are regarded as objects to be traded for the best price. The best price makes all the difference between survival or death.
As societies become more sophisticated the same rules apply, but the woman primarily makes her own decision as to who will best help her and her offspring survive and prosper. The man, who believed himself to be in charge is reduced to being a mere 'add-on', a sperm provider, who is sent out to work to bring home the carcass. Hmm.
Love? Humbug! More like a Dollar Bill to me!
Robert Jack Eardley, M.D.
Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive
e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org