Eardley Factor Articles: Home: A Strategy Markedly
Improving the Probability of TV Marketing Success
The Eardley
Factor and You
Marketing
Success
Do Your Ads
Match The Eardley Factor Standard of Excellence?
EardleyFactor
Confidently Predicts Bush Victory
Teresa Heinz-Kerry's
Democratic Disconnect
Why John
Kerry Lost
Fox
News 100 Ads Eardley Factor Evaluation
Sublime,
Subliminal, Secrets and Shambles
CNN 100 Ads Eardley
Factor Evaluation
MSNBC 100 Ads
Eardley Factor Evaluation
ABC 100 Ads Eardley
Factor Evaluation
Fox News
37 Ads Eardley Factor Evaluation
Hillary
Rodham Clinton, Our Next President
Eardley
Factor Gives Mrs. Snowball the "Cold Shoulder"
Predicting
Election 2008 Through the Lens of Eardley Factor Analysis
The
Race to the White House
Obama
on the Slide
`Walking
the Plank' or `Jumping Ship?'
McCain
Back from the Brink
Neuromarketing the Next Big Idea?
Market
Research the Poor Relation
'Head
On' Proves the Point
Dollar
Woes Spell Doom
Smell:
The Sense We Neglect
Bits and
Pieces
Primary
Dyspepsia
Don't
be afraid of the 'Holy Grail'
Mother's
Milk Can Turn Women On!
For Love
or Money
When
Life was Brutish and Short
Is
Bob Prechter Right?
Torture?
What Torture!
Dollar
Weakness Now Critical
Telling
it like it is
Neuromarketing the Next Big Idea?
The latest buzzword to catch fire in the world of marketing/advertising is 'Neuromarketing'. The essence of the process appears to be to apply fMRI scans or similar to selected parts of the brain whilst various stimuli are being introduced. The patterned responses are said to be meaningful in that certain stimuli will elicit a particular response which sponsors claim indicate a liking (buying potential) for the product linked to the stimulus. "Hidden persuasion or junk" science is the headline in September 10th issue of Advertising Age. Joshua Freedman uses fMRI to study effect of ads on psyche. Issues pertaining to the psyche are in our domain. "The Hidden Persuaders", the 1957 classic by Vance Packard supports the eardleyfactor position.
There is little debate that society is at the threshold of something new and most interesting. Whilst there is bound to be lively debate concerning the various claims attached to the current batch of studies by various authors and institutions, 'Eardleyfactor' is more effective than those currently involved. Carnegie Mellon and other study centers are currently heavily involved in neuromarketing studies and no less a brand than Coca Cola is involved in sponsorship. Eardleyfactor predictive analysis has no need for fMRI apparatus or electronic devices. The eardleyfactor is aware in advance of the probability and strength of either the positive or the negative responses which will stem from a given set of sensory stimuli.
One other issue which appears to be totally absent from the current sets of studies is the variable which extra-contextual stimuli can produce to distort the discrete reactive patterning the authors observe during the scanning process. The eardleyfactor is a method of making valid determinations, irrespective of the strength of the surrounding 'noise'.
Wishing all fellow marketers well, the next decade is certain to usher
in a new wave of marketing techniques which are sure to impact the industry
in major ways. Eardleyfactor anticipates being at the forefront of this
development.
Robert Jack Eardley, M.D.
Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive
e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org