Eardley Factor Articles: Home: A Strategy Markedly
Improving the Probability of TV Marketing Success
The Eardley
Factor and You
Marketing
Success
Do Your Ads
Match The Eardley Factor Standard of Excellence?
EardleyFactor
Confidently Predicts Bush Victory
Teresa Heinz-Kerry's
Democratic Disconnect
Why John
Kerry Lost
Fox
News 100 Ads Eardley Factor Evaluation
Sublime,
Subliminal, Secrets and Shambles
CNN 100 Ads Eardley
Factor Evaluation
MSNBC 100 Ads
Eardley Factor Evaluation
ABC 100 Ads Eardley
Factor Evaluation
Fox News
37 Ads Eardley Factor Evaluation
Hillary
Rodham Clinton, Our Next President
Eardley
Factor Gives Mrs. Snowball the "Cold Shoulder"
Predicting
Election 2008 Through the Lens of Eardley Factor Analysis
The
Race to the White House
Obama
on the Slide
`Walking
the Plank' or `Jumping Ship?'
McCain Back from the Brink
Neuromarketing
the Next Big Idea?
Market
Research the Poor Relation
'Head
On' Proves the Point
Dollar
Woes Spell Doom
Smell:
The Sense We Neglect
Bits and
Pieces
Primary
Dyspepsia
Don't
be afraid of the 'Holy Grail'
Mother's
Milk Can Turn Women On!
For Love
or Money
When
Life was Brutish and Short
Is
Bob Prechter Right?
Torture?
What Torture!
Dollar
Weakness Now Critical
Telling
it like it is
McCain Back from the Brink
After being virtually written off by mainstream media pundits, Senator John McCain surprised many in our nation with an assured performance in the latest televised debate aired nationally last week. The 'studio audience' was almost unanimous and unstinting in their praise for the former Vietnam POW's gritty and measured answers which reportedly reinvigorated his campaign.
The mainstream media view of McCain's 'demise' was not one shared by eardleyfactor analysts. Our previous commentary had still placed McCain as a front runner, therefore his performance and re-rating came as no surprise to us.
If there was a surprise it was the somewhat lack-lustre responses of R. Giuliani. We are not writing Rudi off, far from it, but the focus on his tenure as New York Mayor appeared to irk some viewers who appeared to have wished he had covered the wider canvas. Eardleyfactor is confident he will not be hurt by his references to his taming of the 'Big Apple'. On the contrary, as the campaign leaps into its stride Rudi will be seen to benefit even more from the New York experience.
Although 'events' are yet to be fully played out, Eardleyfactor sees no other serious contenders for the Republican Nomination other than Giuliani and McCain.
An interesting intervention came from no less a person than Senator Huckerbee
who praised McCain's sacrifice to the nation (reference to his imprisonment
in Vietnam!) as being something which only true patriots could understand.
As a Clergyman, Huckerbee associated McCain's Vietnam captivity as tantamount
to a Christian sacrifice for the Nation. This was no casual throwaway
line by Huckerbee. It was well prepared and carried a powerful positive
message for the McCain camp. We encourage our readers to follow this sub-text
extremely carefully. This story has 'legs' and will run and run.
In the field of English Literature, we would say that McCain is being
prepared to represent a 'Christ Figure' i.e. someone with radical views
who shows the path to salvation through sacrifice.
On the Democratic benches, Senator Clinton continues to stride out day after day displaying faultless performances. Husband Bill is doing his bit and he gave a strong supportive interview with Larry King last week. At this point we see no serious challenge to her candidacy.
The great unknown lies in events. The probability of '9/11 Mark Two'
must remain high indeed. Our assessment of how the Democrats would respond
to another heinous act of terrorism is somewhat unclear. Our current analysis
is that Senator Clinton would not sit well in the chair of a 'War President'
and that the McCain-Giuliani axis would prevail.
The timing of such an event is therefore absolutely critical. Would al-Quaida
benefit more from a 'weak' President Clinton who may well strike a deal
and abandon the field to Islam, or, would the nation rally behind the
traditional religious beliefs and values which many believe made this
country great?
All these imponderables guarantee that the next 14 months will constitute
an experience history will judge to be anything but dull. Eardleyfactor
will follow events carefully and our unique analysis of the twin areas
of commerce and politics will continue to point the way forward both for
our Nation and the World.
Robert Jack Eardley, M.D.
Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive
e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org