Eardley Factor Articles: Home: A Strategy Markedly Improving the Probability of TV Marketing Success
                                         The Eardley Factor and You
                                         Marketing Success
                                         Do Your Ads Match The Eardley Factor Standard of Excellence?
                                         EardleyFactor Confidently Predicts Bush Victory
                                         Teresa Heinz-Kerry's Democratic Disconnect

                                         Why John Kerry Lost
                                         
Fox News 100 Ads Eardley Factor Evaluation
                                         Sublime, Subliminal, Secrets and Shambles
                                         CNN 100 Ads Eardley Factor Evaluation

                                         MSNBC 100 Ads Eardley Factor Evaluation
                                         ABC 100 Ads Eardley Factor Evaluation
                                         Fox News 37 Ads Eardley Factor Evaluation
                                         Hillary Rodham Clinton, Our Next President
                                         Eardley Factor Gives Mrs. Snowball the "Cold Shoulder"
                                         Predicting Election 2008 Through the Lens of Eardley Factor Analysis
                                         The Race to the White House
                                         Obama on the Slide
                                         `Walking the Plank' or `Jumping Ship?'
                                         McCain Back from the Brink
                                         Neuromarketing the Next Big Idea?
                                         Market Research the Poor Relation
                                         'Head On' Proves the Point
                                         Dollar Woes Spell Doom
                                         Smell: The Sense We Neglect
                                         Bits and Pieces
                                         Primary Dyspepsia
                                         Don't be afraid of the 'Holy Grail'
                                         Mother's Milk Can Turn Women On!
                                         For Love or Money
                                         When Life was Brutish and Short
                                         Is Bob Prechter Right?
                                         Torture? What Torture!
                                         Dollar Weakness Now Critical
                                         Telling it like it is


The Race to the White House


' Eardley Factor ' specializes in utilizing unique predictive tools to successfully predict winners and 'also rans' in the hugely competitive and expensive world of Media Advertising. With 90% of 9 billion dollars of spend proving largely worthless, the money saving and wealth producing potential of our applications cannot be overstated.

In this review the Eardley Factor is applied to the compelling world of United States politics. One is invited to read these conclusions. This review is not intended to be a commercial exercise and comes to you completely open. Indeed one would encourage you to pass these findings to persons of interest. However, when one fully appreciates how correct this forecast will have proved to have been, it would be no surprise that one may also wish to profit from this main activity in the field of commerce.

Sean O'Casey, the Irish playwright had one of his characters describe the early 20th century as being ''in a terrible state of chassis''. The line always raises a bemused chuckle to ripple through the audience, but all know what he meant. Similarly, today, the present state of ''chassis (chaos if you still don't have it) is even greater. The American people wish to know who seems best equipped to deal with their hopes and fears. Their very survival will be in his or her hands.

A completed list of issues which is looming large in the minds of the American people. Next, Eardley Factor indicators assessed the candidates' abilities to deal with them. Eardley Factor is able to formulate the values and profile for each candidate based on their recorded statements. Eardley Factor also took note of the manner in which the voters will interpret and perceive the leadership qualities of each one.

In no particular order are listed those issues as follows.


1. The Iraq War and the Middle East in general
2. Immigration
3. Gas Prices
4. Health Care / Education
5. Pro Life Issues
6. Terrorist Threats at Home
7. The Value of the US Dollar
8. America's standing in the world
9. Moral Standards
10. Global warming

By using the 'Eardley Factor' filters', based on 'statistics' proven over many years and extrapolated from more thousands of clinical situations. A'short list' for both Republicans and Democrats bring no surprises. Currently, unless events change, the course of history that the next President of the United States will emerge from this group noted.

On the Democratic side we have Hillary Clinton,and Barack Obama.
The Republicans are represented by Rudolph Giuliani, and John McCain.

Harold Macmillan, urbane prime minister of Great Britain was once asked what issues decided General Elections. His reply was simple but profound. ''Events, dear boy, events.'' Harold Wilson's most memorable line was his cryptic comment that, ''a week is a long time in politics.'' They were correct. Events turn up out of the blue and test the mettle of incumbent leaders. Prime Minister George Brown has endured a baptism of fire in the United Kingdom. Bomb plots and unprecedented flooding have ensured no honeymoon period for him.

Under normal circumstances one would expect the Democrats to win, given the torrid Bush Presidency. Senator Clinton may be the likely choice. However, one must include the high probability that events will thwart the best laid plans such as the upcoming KOS democratic forum. The Eardley Factory assess the probability of another 9/11 event to be high. Should such an occurrence take place before November 2008 the whole scenario will be dramatically changed.

The 'Eardley Factor' will continue to review the ongoing political race with relevant updates and further reviews.

Robert Jack Eardley, M.D.                                                              Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive                                                                  e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org