Fox News 37 Ads Eardley Factor Evaluation

Eardleyfactor Marketing Analysts processed and evaluated 37 TV Advertisements during the day of Thursday, June 22.
In order to be objective, the analysts quite deliberately avoided researching the names of parent companies or the agencies involved in the production of the work.
Note: Evaluative scores were interpreted into their numerical Eardleyfactor from zero to ten. One would stress that the evaluation concerns itself with interpretation of the overall effectiveness of the 'ad'-not the product itself.
Interested parties are referred to the home page Introductory Statement in which explains that the judgments are based on a model derived from truths proven in excess of 25,000 clinical interactions over many years.
The following results are for information only-though as always, comments are welcomed as well as feedback from those with a high interest in the Eardleyfactor.
However, as one would expect, 'Eardleyfactor' will enter into correspondence only through contract.
The continuation of the Eardley Factor recognizes the severe limitation of TV advertising. They just don't get it. And by the many changes in the advertising marketing world, it is obvious they have failed. This can be noted by the Ford BOLD ad, which is a major change in advertising by Ford to attract the young buyer, but it will not be effective.

37 Ads, Fox Thursday, June 22, 2006

Robert Jack Eardley, M.D.                                                              Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive                                                                  e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org