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ABC 100 Ads Eardley Factor Evaluation

Here are the results of the latest Eardleyfactor .com evaluations of television commercials shown on ABC between May 11th and May 18th, 2005.
In order to be objective, the analysts quite deliberately avoided researching the names of parent companies or the agencies involved in the production of the work.
Note: Evaluative scores were interpreted into their numerical Eardleyfactor from zero to ten. One would stress that the evaluation concerns itself with interpretation of the overall effectiveness of the 'ad'-not the product itself.
Interested parties are referred to the home page Introductory Statement in which explains that the judgments are based on a model derived from truths proven in excess of 25,000 clinical interactions over many years.
The following results are for information only-though as always, comments are welcomed as well as feedback from those with a high interest in the Eardleyfactor.

100 Ads, ABC Wednesday, May 11, to Wednesday, May 18, 2005
No. Product EF
1. Ford 500 7.5
2. Florida Orange 5.9
3. Benidryl 5.6
4. Natural Glow 6.1
5. Buick LaCrosse 7.9
6. Sensadyne 6.0
7. Branston Farm 5.0
8. Walmart 7.2
9. Claritin 6.8
10. Olay 6.3
11. Milk.com 5.7
12. Allegra 5.8
13. Mutual of Omoha 5.9
14. Miracle Grow 5.5
15. Orange Buick 5.0
16. Verizon 5.8
17. York Air Conditioner 7.1
18. Zyrtec 4.7
19. Veranda 6.3
20. Ambien 6.0
21. Nicoderm 5.0
22. Snuggle 5.4
23. Miracle Grow 7.6
24. Allegra 4.9
25. UPS 4.7
26. New York Life 5.4
27. Morgan 4.6
28. Plantation House 4.9
29. Remax Miracle Home 5.6
30. Ace Hardware 4.0
31. Listerine 5.9
32. Universal Hyandai 4.9
33. Sprint Yellow Pages 4.8
34. Florida Pools 5.4
35. Central Florida Lincoln 5.0
36. SCCU.com 5.0
37. Kane's Furniture 5.3
38. Bogin Mumms 5.4
39. Mayo 5.0
40. Venus 6.1
41. Neosporin 5.7
42. On Star 6.1
43. Olay Quench 6.2
44. Boeing 5.9
45. Serenity 5.6
46. Dove 6.3
47. L.G. 4.7
48. Lays 4.2
49. Nasonex 4.4
50. Raid .3.7
51. Crest Sensitivity 6.2
52. Chicken Dunes 5.2
53. LA Weightloss 5.4
54. Kraft Italian 5.8
55. Nice N' Easy 5.5
56. KFC 6.0
57. Listerine 5.4
58. Preparation H 5.7
59. Caltrake 5.9
60. Zest 6.0
61. Lexus of Melbourne 5.2
62. Ford Throdown 5.0
63. Progress Energy 5.8
64. Safetouch 6.0
65. Leanbalance 5.9
66. Natural Instincts 7.0
67. Motrin 5.3
68. Gieco.com 4.6
69. Cool Whip 6.1
70. Lens Crafter 5.1
71. Lever 2000 6.1
72. Stanley Steamer 5.9
73. Suzuki Firenza 5.7
74. Merry Maids 4.6
75. Detrol LA 4.9
76. Soft Tissue 5.8
77. Vlasic 4.4
78. Morgan 4.8
79. Kio Spectra 5.8
80. Lipton Ice Tea 7.0
81. Nivea 5.6
82. Gieco 5.1
83. Terminex 4.5
84. Color Seal 6.4
85. American Airlines 5.2
86. Chevy Tahoe 5.9
87. Maitland Smith 6.2
88. Buy Owner 4.3
89. Imitrex 3.9
90. Chevy Equinox 5.4
91. Perkins 6.5
92. XL 106 5.7
93. Geeks on Call 3.8
94. Jeep Grand Cherokee 6.6
95. Bright House 5.8
96. 200 S Sienna 5.6
97. Hyandai 5.9
98. Washington Mutual 4.6
99. Buick Rendezvous 5.4
100. Toyota Sale 6.0
 

 

Robert Jack Eardley, M.D.                                                              Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive                                                                  e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org