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MSNBC 100 Ads Eardley Factor Evaluation

Here are the results of the latest Eardleyfactor .com evaluations of television commercials shown on MSNBC between May 11th and May 18th, 2005.
In order to be objective, the analysts quite deliberately avoided researching the names of parent companies or the agencies involved in the production of the work.
Note: Evaluative scores were interpreted into their numerical Eardleyfactor from zero to ten. One would stress that the evaluation concerns itself with interpretation of the overall effectiveness of the 'ad'-not the product itself.
Interested parties are referred to the home page Introductory Statement in which explains that the judgments are based on a model derived from truths proven in excess of 25,000 clinical interactions over many years.
The following results are for information only-though as always, comments are welcomed as well as feedback from those with a high interest in the Eardleyfactor.

100 Ads, MSNBC Wednesday, May 11, to Wednesday, May 18, 2005
No. Product EF
1. Exxon Mobile 5.5
2. IHOP Cheesburger 5.9
3. Rolaids 6.1
4. Continental 5.0
5. Chase 5.2
6. Avis 4.7
7. TD Waterhouse 6.8
8. E-Harmony.com 7.0
9. Smart Balance 5.3
10. Dell 5.5
11. Di-Tech 5.3
12. Oreo 5.0
13. Motrino 4.9
14. Scottradelite 6.3
15. Toyota 7.0
16. Twisterz 5.7
17. Solae 5.2
18. Era.com 6.1
19. Lipitor 6.7
20. Take Me Fishing 4.8
21. Cialis 6.4
22. Avis 5.6
23. Kraft Italian 6.4
24. Genworth 5.9
25. St. Joseph 7.2
26. Verizon DSL 7.4
27. US PSicon 5.1
28. Di-Tech 5.6
29. Bank of America 5.1
30. Transcl. 5.4
31. Direct TV 7.7
32. Dr. Scholls 7.5
33. Aspercreme 5.1
34. Remax 5.7
35. Selectquote 6.2
36. Strattera 5.5
37. Capital One 4.7
38. DirecTV 4.9
39. Fedex 5.3
40. Icy Hot Sleeve 5.1
41. Cingular 5.6
42. Only Vegas 4.4
43. Century 21 4.7
44. Maxwell House 6.2
45. Di-Tech 6.0
46. Subaru Outback 7.2
47. Best Western 6.1
48. Verizon 7.4
49. Buick LaCrosse 7.3
50. Geico.com 4.7
51. E-Trade 5.6
52. G.E. 5.9
53. Prudential.com 5.4
54. G.M.C. 5.6
55. Kyocera 6.4
56. Roundup 5.6
57. Di-Tech 5.8
58. Vesicare 5.4
59. Subaru Legacy 5.6
60. Quicken Loan 6.2
61. Brinks 5.0
62. ABP 5.3
63. Sprint 5.2
64. E-Loan 5.3
65. Thermacone 5.5
66. Scentido 5.9
67. Best Western 5.8
68. G.E. 4.9
69. Selectbites 5.5
70. Pella 4.7
71. Best Buy 4.9
72. Chase 5.4
73. Super 8 5.1
74. Home 123 6.4
75. Glad 5.7
76. Orbitz 5.6
77. Bank of America 7.8
78. ERA.com 7.2
79. American Standard 4.3
80. Cheese.com 5.4
81. Avis 5.3
82. A1 Steak Sauce 5.1
83. Newsweek 5.4
84. Aleve 5.5
85. Pedigree Small Breed 6.2
86. Topsoil Miracle Grow 6.1
87. Di-Tech 7.1
88. Capitol One 3.9
89. Bank of America 8.2
90. Florida Natural 5.0
91. Di-Tech Volks 5.6
92. Geico 5.4
93. Raisin Bran 5.4
94. Take Me Fishing 6.0
95. Free. TV 5.3
96. E-Loan 6.2
97. Van Kampsen 5.4
98. Honey Bunch 5.2
99. Infinity 6.0
100. MBNA 5.6
 

 

Robert Jack Eardley, M.D.                                                              Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive                                                                  e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org