Eardley Factor Articles: Home: A Strategy Markedly Improving the Probability of TV Marketing Success
                                         The Eardley Factor and You
                                         Marketing Success
                                         Do Your Ads Match The Eardley Factor Standard of Excellence?
                                         EardleyFactor Confidently Predicts Bush Victory
                                         Teresa Heinz-Kerry's Democratic Disconnect
                                         Why John Kerry Lost
                                         Fox News 100 Ads Eardley Factor Evaluation
                                         Sublime, Subliminal, Secrets and Shambles
                                         CNN 100 Ads Eardley Factor Evaluation
                                         MSNBC 100 Ads Eardley Factor Evaluation
                                         ABC 100 Ads Eardley Factor Evaluation
                                         Fox News 37 Ads Eardley Factor Evaluation
                                         Hillary Rodham Clinton, Our Next President
                                         Eardley Factor Gives Mrs. Snowball the "Cold Shoulder"
                                         Predicting Election 2008 Through the Lens of Eardley Factor Analysis
                                         The Race to the White House
                                         Obama on the Slide
                                         `Walking the Plank' or `Jumping Ship?'
                                         McCain Back from the Brink
                                         Neuromarketing the Next Big Idea?
                                         Market Research the Poor Relation
                                         'Head On' Proves the Point
                                         Dollar Woes Spell Doom
                                         Smell: The Sense We Neglect
                                         Bits and Pieces
                                         Primary Dyspepsia
                                         Don't be afraid of the 'Holy Grail'
                                         Mother's Milk Can Turn Women On!
                                         For Love or Money
                                         When Life was Brutish and Short
                                         Is Bob Prechter Right?
                                         Torture? What Torture!
                                         Dollar Weakness Now Critical
                                         Telling it like it is

MSNBC 100 Ads Eardley Factor Evaluation

Here are the results of the latest Eardleyfactor .com evaluations of television commercials shown on MSNBC between May 11th and May 18th, 2005.
In order to be objective, the analysts quite deliberately avoided researching the names of parent companies or the agencies involved in the production of the work.
Note: Evaluative scores were interpreted into their numerical Eardleyfactor from zero to ten. One would stress that the evaluation concerns itself with interpretation of the overall effectiveness of the 'ad'-not the product itself.
Interested parties are referred to the home page Introductory Statement in which explains that the judgments are based on a model derived from truths proven in excess of 25,000 clinical interactions over many years.
The following results are for information only-though as always, comments are welcomed as well as feedback from those with a high interest in the Eardleyfactor.

100 Ads, MSNBC Wednesday, May 11, to Wednesday, May 18, 2005
No. Product EF
1. Exxon Mobile 5.5
2. IHOP Cheesburger 5.9
3. Rolaids 6.1
4. Continental 5.0
5. Chase 5.2
6. Avis 4.7
7. TD Waterhouse 6.8
8. E-Harmony.com 7.0
9. Smart Balance 5.3
10. Dell 5.5
11. Di-Tech 5.3
12. Oreo 5.0
13. Motrino 4.9
14. Scottradelite 6.3
15. Toyota 7.0
16. Twisterz 5.7
17. Solae 5.2
18. Era.com 6.1
19. Lipitor 6.7
20. Take Me Fishing 4.8
21. Cialis 6.4
22. Avis 5.6
23. Kraft Italian 6.4
24. Genworth 5.9
25. St. Joseph 7.2
26. Verizon DSL 7.4
27. US PSicon 5.1
28. Di-Tech 5.6
29. Bank of America 5.1
30. Transcl. 5.4
31. Direct TV 7.7
32. Dr. Scholls 7.5
33. Aspercreme 5.1
34. Remax 5.7
35. Selectquote 6.2
36. Strattera 5.5
37. Capital One 4.7
38. DirecTV 4.9
39. Fedex 5.3
40. Icy Hot Sleeve 5.1
41. Cingular 5.6
42. Only Vegas 4.4
43. Century 21 4.7
44. Maxwell House 6.2
45. Di-Tech 6.0
46. Subaru Outback 7.2
47. Best Western 6.1
48. Verizon 7.4
49. Buick LaCrosse 7.3
50. Geico.com 4.7
51. E-Trade 5.6
52. G.E. 5.9
53. Prudential.com 5.4
54. G.M.C. 5.6
55. Kyocera 6.4
56. Roundup 5.6
57. Di-Tech 5.8
58. Vesicare 5.4
59. Subaru Legacy 5.6
60. Quicken Loan 6.2
61. Brinks 5.0
62. ABP 5.3
63. Sprint 5.2
64. E-Loan 5.3
65. Thermacone 5.5
66. Scentido 5.9
67. Best Western 5.8
68. G.E. 4.9
69. Selectbites 5.5
70. Pella 4.7
71. Best Buy 4.9
72. Chase 5.4
73. Super 8 5.1
74. Home 123 6.4
75. Glad 5.7
76. Orbitz 5.6
77. Bank of America 7.8
78. ERA.com 7.2
79. American Standard 4.3
80. Cheese.com 5.4
81. Avis 5.3
82. A1 Steak Sauce 5.1
83. Newsweek 5.4
84. Aleve 5.5
85. Pedigree Small Breed 6.2
86. Topsoil Miracle Grow 6.1
87. Di-Tech 7.1
88. Capitol One 3.9
89. Bank of America 8.2
90. Florida Natural 5.0
91. Di-Tech Volks 5.6
92. Geico 5.4
93. Raisin Bran 5.4
94. Take Me Fishing 6.0
95. Free. TV 5.3
96. E-Loan 6.2
97. Van Kampsen 5.4
98. Honey Bunch 5.2
99. Infinity 6.0
100. MBNA 5.6
 

 

Robert Jack Eardley, M.D.                                                              Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive                                                                  e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org