Eardley Factor Articles: Home: A Strategy Markedly
Improving the Probability of TV Marketing Success
The Eardley
Factor and You
Marketing
Success
Do Your Ads
Match The Eardley Factor Standard of Excellence?
EardleyFactor
Confidently Predicts Bush Victory
Teresa Heinz-Kerry's
Democratic Disconnect
Why John
Kerry Lost
Fox News
100 Ads Eardley Factor Evaluation
Sublime,
Subliminal, Secrets and Shambles
CNN 100 Ads Eardley Factor Evaluation
MSNBC 100 Ads
Eardley Factor Evaluation
ABC 100 Ads Eardley
Factor Evaluation
Fox News
37 Ads Eardley Factor Evaluation
Hillary
Rodham Clinton, Our Next President
Eardley
Factor Gives Mrs. Snowball the "Cold Shoulder"
Predicting
Election 2008 Through the Lens of Eardley Factor Analysis
The
Race to the White House
Obama
on the Slide
`Walking
the Plank' or `Jumping Ship?'
McCain
Back from the Brink
Neuromarketing
the Next Big Idea?
Market
Research the Poor Relation
'Head
On' Proves the Point
Dollar
Woes Spell Doom
Smell:
The Sense We Neglect
Bits and
Pieces
Primary
Dyspepsia
Don't
be afraid of the 'Holy Grail'
Mother's
Milk Can Turn Women On!
For Love
or Money
When
Life was Brutish and Short
Is
Bob Prechter Right?
Torture?
What Torture!
Dollar
Weakness Now Critical
Telling
it like it is
CNN 100 Ads Eardley Factor Evaluation
Here are the results of the latest Eardleyfactor .com evaluations of
television commercials shown on CNN between March 3rd and March 19th,
2005.
In order to be objective, the analysts quite deliberately avoided researching
the names of parent companies or the agencies involved in the production
of the work.
Note: Evaluative scores were interpreted into their numerical Eardleyfactor
from zero to ten. One would stress that the evaluation concerns itself
with interpretation of the overall effectiveness of the 'ad'-not the product
itself.
Interested parties are referred to the home page Introductory Statement
in which explains that the judgments are based on a model derived from
truths proven in excess of 25,000 clinical interactions over many years.
The following results are for information only-though as always, comments
are welcomed as well as feedback from those with a high interest in the
Eardleyfactor.
100 Ads, CNN Thursday, March 3, to Saturday, March 19, 2005
This latest presentation of the Eardleyfactor evaluation of 100 ads was characterized by a very significant degree of lack of positive cost-effectiveness with relatively few inspirational productions. This time there were many commercials which left the viewer with the distinct impression of nonmeaningful messages.
Bank of America scored an impressive 8.3. Also noted were Guinness Six Pack, B.A.S.F., High Mountain Dining, Walgreens (Beach), Boeing Dreamliner, and Morgan Stanley (Retirement).
All in all, with few exceptions, these were a rather lower set of
Eardley factors, suggesting a misuse of advertising spend, whilst 31%
were evaluated as actually downplaying the product they set out to enhance.
Only 26% were able to score 6.0 or higher on the Eardleyfactor scale.
In conclusion, this survey noted the industry's inability to produce positive
advertising output.
Robert Jack Eardley, M.D.
Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive
e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org