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Fox News 100 Ads Eardley Factor Evaluation

Eardleyfactor Marketing Analysts processed and evaluated 100 TV Advertisements during the period 8:30 a.m. Sunday, November 28, to 12:15 p.m. on Sunday, December 5th.
In order to be objective, the analysts quite deliberately avoided researching the names of parent companies or the agencies involved in the production of the work.
Note: Evaluative scores were interpreted into their numerical Eardleyfactor from zero to ten. One would stress that the evaluation concerns itself with interpretation of the overall effectiveness of the 'ad'-not the product itself.
Interested parties are referred to the home page Introductory Statement in which explains that the judgments are based on a model derived from truths proven in excess of 25,000 clinical interactions over many years.
The following results are for information only-though as always, comments are welcomed as well as feedback from those with a high interest in the Eardleyfactor.

100 Ads, Fox 8:30 a.m, Sunday, November 28 to Sunday, Dec. 5, 2004

No. Product EF
1. Stop Sign 4.5
2. Countrywide 4.0
3. Servpro 4.0
4. Celebrex 3.1
5. Braun Activator Shaver 6.5
6. Relacore 5
7. Lexus, BBC 5
8. Classical Album 7.1
9. Aveeno 5
10. Max Factor Lipfinity 6.5
11. Clairol NatInstincts 6
12. Lens Crafters 5
13. Flexafit Lids 7
14. Dawn Dish Wash 3.5
15. Kraft Singles 4.5
16. Relacore 4
17. Cold Heat Soldering 7
18. Aspercreme 5.5
19. Stryker ceramics 7.5
20. BASF 6
21. Honda Odyssey 6.9
22. Contour Cloud 6
23. Chevy Malibu Max 7.7
24. Dayquil 5.1
25. Oppenheimer Funds 5.0
26. Bose 5.0
27. Olay 6.2
28. Victoria Secret 6.6
29. Lexus 4.0
30. Bosley Hair Restoration 6.3
31. Capital One 3.7
32. LendingTree.com 4.7
33. Elastology 6.7
34. Bare Minerals 7.7
35. V8 4.1
36. Sonicare Tooth Brush 7.0
37. Di-Tech.com 5.9
38. Nextel 5.4
39. FedEx 4.4
40. Advil 5.4
41. Maxwell House Coffee 6.2
42. Olay Body Wash 6.0
43. Tums 5.7
44. Lipitor 5.2
45. Zales 5.6
46. Curel 6.3
47. Walmart Keepsake Diamonds 7.3
48. Jos. A. Bank Clothing 7.2
49. Citi Div. Card 3.3
50. E-Loan.com 5.2
51. Nasdaq 7.5
52. Home Depot 5.9
53. Nortel 4.4
54. Samsung 4.0
55. Ashley 5.8
56. Dyson Vacuum Cleaner 7.2
57. Dynamite Dirt Devil 5.6
58. IBM 4.4
59. Pru Financial 6.4
60. Bayer 6.8
61. Sprint 6.1
62. Di-Tech.com 6.0
63. Selectquote.com 6.9
64. Neighborhood Watch 3.7
65. Rhino liners 4.9
66. Amberwatch Alarm 7.2
67. A.I.G. Insurance 7.0
68td. Enzyte 3.6
69. AOL Optimized PC 7.3
70. Buick Lacrosse 5.6
71. Sudacare/Walgreen 7.2
72. Sudafed 5.7
73. Long John Silver's 5.2
74. Verizon Wireless 6.2
75. Dell 5.0
76. Cingular 7.1
77. AOL Free Virus Protection 4.6
78. ADT 5.9
79. Coors Light 5.4
80. Panasonic 6.7
Estrin D 5.0
82. e-harmony 4.4
83. Katami Workout System 3.8
84. ADM 6.7
85. Oppenheimer Funds 7.3
86. Tylenol Meltaways 7.1
87. Smart Choice Loans 6.9
88. Gateway PC 5.0
89. Bodyrow 3.6
90. Overstock.com 7.5
91. Radio Shack 5.1
92. Sharper Image Ionic Breeze 3.4
93. e-trade 4.2
94. Earthlink 5.0
95. Burger King (on NFL) 3.5
96. T. Mobile 5.0
97. Wrangler Jeans 4.8
98. Celebrity Cruises 3.2
99. Walgreen 3.3
100. Sirius Salt Radio 5.0
 

Collate Total 5.8

41% are negative. Not helpful to the product.

17% received a score of 70%+. None broke into the 80+ zone.
43% fell into the mediocre, which were marginally positive, but generally ineffective.

Robert Jack Eardley, M.D.                                                              Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive                                                                  e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
(859) 229-7714
For those interested e-mail
inquiry@eardleyfactor.com
or
robertjack@eardley.org