Eardley Factor Articles: Home: A Strategy Markedly Improving the Probability of TV Marketing Success
                                         The Eardley Factor and You
                                         Marketing Success
                                         Do Your Ads Match The Eardley Factor Standard of Excellence?

                                         EardleyFactor Confidently Predicts Bush Victory
                                         Teresa Heinz-Kerry's Democratic Disconnect
                                         Why John Kerry Lost
                                         Fox News 100 Ads Eardley Factor Evaluation
                                         Sublime, Subliminal, Secrets and Shambles
                                         CNN 100 Ads Eardley Factor Evaluation
                                         MSNBC 100 Ads Eardley Factor Evaluation
                                         ABC 100 Ads Eardley Factor Evaluation
                                         Fox News 37 Ads Eardley Factor Evaluation

                                         Hillary Rodham Clinton, Our Next President
                                         Eardley Factor Gives Mrs. Snowball the "Cold Shoulder"
                                         Predicting Election 2008 Through the Lens of Eardley Factor Analysis

                                         The Race to the White House
                                         Obama on the Slide
                                         `Walking the Plank' or `Jumping Ship?'
                                         McCain Back from the Brink
                                         Neuromarketing the Next Big Idea?
                                         Market Research the Poor Relation
                                         'Head On' Proves the Point
                                         Dollar Woes Spell Doom
                                         Smell: The Sense We Neglect
                                         Bits and Pieces
                                         Primary Dyspepsia
                                         Don't be afraid of the 'Holy Grail'
                                         Mother's Milk Can Turn Women On!
                                         For Love or Money
                                         When Life was Brutish and Short
                                         Is Bob Prechter Right?
                                         Torture? What Torture!
                                         Dollar Weakness Now Critical
                                         Telling it like it is


Teresa Heinz-Kerry's Democratic Disconnect

In the wake of the Republican triumph in Tuesday's General Election, Eardleyfactor analysts are ready to bring their special skills to bear on a key facet of the campaign currently not brought under the spotlight by the myriad of analysts searching for explanations as to why the Democrats failed to succeed.

Our previous article presented some interesting general observations. Now we can be even more specific. Our central point will be to take a hard look at the part played by Teresa Heinz-Kerry in the 'run up' to November 2. We ask readers to recall the Democratic Convention last July. Conventions are designed to present a party with the most potent and continuous marketing window it is ever likely to obtain in the Free World. In our view, all the careful plans and orchestration of the entire event were derailed by two little words. Everyone in the land recalls with distaste the by now infamous 'Shove it!' expletive uttered by the First Lady To Be. More importantly, that is precisely the point. Everyone recalls it. It really is that simple! The indelible impression carried away from the convention by the people of America was that they were in danger of having a First Lady foisted upon them whose power and wealth entitled her to tell a reporter to 'Shove it.'

Nor was that the end of it. When asked how she viewed the prospect of occupying the seat of 'First Lady,' she responded by what can best be described as 'making a face.' As if this were not enough, she accused the real First Lady, Laura Bush, of never having had a real job. Millions of working Americans were puzzled and perplexed. There is not a more real job in the world than passing on values, skills and information to the new generation. Americans began to wonder.

Contrast Teresa's demeanor with that of Laura Bush and there is little more one need say.

All the 'excuses' about language difficulties and the 'out of context' explanations rang hollow. The damage was done and could not be undone. Eardleyfactor analysis is totally convinced that these events in July set in train a negative momentum that would lead to the eventual demise of the Democrats' most recent attempt to wrest power from Republican hands.

This is what is now termed the 'Tipping Point.' A point of no return. Deep within the psyche of every nation is a sense of dignity--that which is proper and which sits well with their own sense of worth. Teresa was unable to match the image demanded by America and her husband paid the price.

Yes, with hindsight, Boston was a flawed location for 'Middle America.' Of course, there was too much emphasis on values and not enough on the bread and butter issues of health care, education and tax reform. Notwithstanding all of this, we maintain that the uttering of those two little words on a hot day in July made all the difference.

History will prove us right.


Robert Jack Eardley, M.D.                                                              Robert Francis Eardley, Cert. Ed., B.A.
3366 Commodore Drive                                                                  e-mail: robertfrancis@eardley.org
Lexington, Kentucky 40502-3602
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